Submarino.com* (SUBA03:IBOVESPA) announced this thrusday the purchase of the online tickets selling website Ingresso.com. The operation value is of R$ 8,3 million. To conclude the business, 51,5 a thousand common shares had been acquired, for the average value of 100,93 Reals, and 21,8 preferred stocks, for about 164,98 Reals each.
The operations are integrated already and Ingresso.com brings an acknowledgment that the customer deals with a Submarino company, while the online retailer detaches tickets selling in its first page.
Ingresso.com mark will be kept and its founders, Jorge Alberto Reis and Mauro Gonzalez will continue heading the operations. The plans also foresee the maintenance of the 18 employees. The businesses of the two companies must suffer symbioses with time, as sellings of DVDs with discounting for who attended the film in the cinema buying tickets online.
The colloquies between Submarino and Ingresso.com had started in March, when the first one made its IPO (it innitial public offers in the São Paulo stock exchange: BOVESPA).
The acquisition of Ingresso.com is lined up with Submarino strategy to launch four new categories of products per year. In 2005, it had inaugurated already for personal account, sections of eletronics, parfums and musical instruments. In the online tickets selling case, it was opted to searching a external solution partner, since it would involve a very heavy technological development.
* Submarino.com concluded the year of 2004 with a prescription of 361 Real million - a growth of 68% on the previous year - with about 1,8 million of order delivers the 914 a thousand customers.
