Archive for July 2011

Soccer Museum

DESIGN Jair de Souza Jair de Souza Design Rio de Janeiro – RJ MUSEOLOGY Daniela Thomas, Felipe Tassara São Paulo – SP
ARCHITECTURE Mauro Munhoz Sao Paulo – SP CURATOR Leonel Kaz Rio de Janeiro – RJ
CLIENT Fundacao Roberto Marinho Rio de Janeiro – RJ

SAO PAULO’S SOCCER MUSEUM IS A MULTI-ARTFORM PROJECT combining architecture, curatorship, museography, art direction, multimedia, and visual design. The Museum is situated within Pacaembu Soccer Stadium and tells Brazil’s history through soccer, while contextualizing and identifying this sport as part of the spirit and essence of Brazilian culture. Conceived as a multi sensorial venue, each room of the museum arouses a variety of emotions and strong identification with soccer and Brazil’s history. The major curatorial challenge was to create a museum that would be both intelligent and exciting, moving away from the traditional concept of sports museums. Therefore, the Soccer Museum has no banners, trophies, pennants, soccer players’ shirts or shoes on display. One of the Soccer Museum’s main attractions is the Exaltação (Exaltation) Museum, a space where the 20 major soccer fan groups in Brazil are projected onto a screen. The Soccer Museum is a family entertainment venue which gives everyone something to identify with. MATERIALS: LED panel, Holopr acrylic plates, back projection screens, self-leveling resin polyurethane floor, steel and polycarbonate structures, aluminium and iron, electrostatic paint, vinyl printing, LCD screens, and glass plates. MUSEUM AREA: 6,900 sqm. PRICE: R$ 32 million•
Thursday, July 28, 2011
Posted by Fabiano Gallindo

Legacy Line

Bruno Kimura Castanha, Hans Jorg Rey e Sérgio Raphael F. Affonso Embraer Sao Jose dos Campos – SP
CLIENT Embraer Sao Jose dos Campos – SP
TWO NEW EXECUTIVE AIRCRAFT MODELS – LEGACY 500 AND LEGACY 450 – manufactured by Embraer Brazilian Aviation Company, were developed according to the latest and finest design solutions and in compliance with aeronautical certification requirements, aimed at users’ maximum comfort and well-being. The aircraft interiors combine fashion, architecture and luxury goods trends. The bold choice and combination of materials seek market differentiation by incorporating innovative solutions into the aviation segment. The Legacy 500 can carry from eight to twelve passengers and two crew members, and fly 3,000 nautical miles. The Legacy 450 carries from seven to nine passengers, two crew members, and ranges 2,300 nautical miles. Both aircraft reach the maximum operating altitude of 45,000 feet and Mach speed. MATERIALS: Aircraft body made from metal and compound materials. Interior: Wide range of high quality aviation materials like leather, fabrics and veneers. PRODUCT DIMENSIONS: Legacy 500: Height: 6.74 m. Width: 20.25 m. Length: 20.52 m. Legacy 450: Height: 6.74 m. Width: 20.25 m. Length: 19.15m. PRICE: N/A•

Wednesday, July 27, 2011
Posted by Fabiano Gallindo

Hotel Urbano

TEAM João Ricardo Mendes, José Eduardo Hotel Urbano Rio de Janeiro - RJ
RELATIONS Rio de Janeiro - RJ

THE COLLECTIVE SHOPPING SITE HOTEL URBANO IS AN EXAMPLE OF the U.S. investment funds appetite for brazilian ventures. The brothers João Ricardo Mendes, 30, and José Eduardo, 28, created the site in January, with hotel deals. Months later, they were besieged by Insight Venture Partners, which has invested in Twitter. In April, the pair sold a portion of the site actions, which should make R $ 100 million this year. U.S. investment funds that drove the creation of giants like Google, Facebook and Twitter have discovered Brazil. With an eye on rising middle class and growth in the number of accesses to the web in the country, investors like Redpoint, Index, Insight, BV Capital and Sequoia are destined billion to buy on average 30% of the capital of Brazilian technology - from collective purchases websites, to information security companies and online advertising. According to the Brazilian Association of Information Technology and Communication (Brasscom), the country will be the fourth largest IT market in 2020, behind China, USA and Germany. Today is the eighth. Rio Negocios, the official agency for investment promotion of the city has received since November, two missions, of private equity and venture capital funds (types of funds that invest in promising companies), including the founders of YouTube and MySpace. Who also soon arrives in Rio to close business is Niklas Zennstrom, co-founder of Skype. MAIN INVESTORS: Insight Venture Partners. INVESTMENT: R$ 100 million•

Monday, July 11, 2011
Posted by Fabiano Gallindo
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Barra Energia do Brasil

TEAM João Carlos de Luca, Renato Bertani, Antonio Claudio P. da Silva, Cesar Cainelli Barra Energia Rio de Janeiro – RJ
RELATIONS Repsol, Petrobras, Shell do Brasil Rio de Janeiro – RJ

THE FIRST TWO BRAZILIAN COMPANIES TO ENTER OIL EXPLORATION IN THE PRE-SALT, the rookie Barra Energia do Brasil and Queiroz Galvao, paid $ 350 million to Shell Brazil, a subsidiary of global giant Royal Dutch Shell, purchasing 20% share the oil company held in the BM-S-8 ultra-deepwater pre-salt Bacia de Santos. The CEO of the Barra Energia, João Carlos França de Luca, celebrated the fact that the company - formed mostly by former employees of Petrobras and Repsol - have started their activities in a block in the pre-salt. In the block, the consortium, operated by Petrobras, discovered the accumulation called Bem-te-Vi. Barra and Queiroz Galvão bought each, 10% stake that Shell had on the block, paying $ 175 million each. Petrobras, which is the operator, owns 66% of the consortium, and portuguese Galp, 14%. MAIN INVESTORS: U.S. investment fund First Reserve Corporation and Riverstone Holdings. INVESTMENT: R$ 1 billion•
Wednesday, July 06, 2011
Posted by Fabiano Gallindo

China invests USD 12.67 billion in Brazil

China stepped up its investments in Brazil in a big way with fresh investment of about USD 9 billion, taking its overall foreign direct investment in that country to USD 12. 67 billion as the two countries warmed up under the BRICS alliance.
China will invest USD 4.5 billion in Brazil's technology sector this year shifting its investment in the Latin American country from agriculture and mining.
With this, the Chinese investment is expected to hit USD 9 billion this year, with half of it going into high-tech industries Alessandro Teixeira, deputy minister of Brazil's Ministry of Development, Industry and Foreign Trade, told state run China Daily.
The two countries were part of Brazil, Russia, India, China and South Africa, (BRICS) which held its third summit in Sanya in China recently. China has been Brazil's biggest trading partner since 2009, a position previously held by the United States. Cumulative foreign direct investment (FDI) from China to Brazil reached USD 12.67 by the end of 2009, according to Banco Bradesco SA, one of Brazil's biggest banks.
Agriculture and mining each received about 20% investment. Brazil has been urging Chinese companies to invest in non-raw material sectors to help balance its economy. Teixeira said that Brazil has banned farming businesses established solely through foreign investment.
The government in Brazil welcomes Chinese companies cooperating with Brazilian partners in producing agricultural products, such as soybean oil, he said. "That is the kind of partnership that China and Brazil are looking forward to," he said. China, Brazil regard each other as key partners in their global strategy.
Brazil accounts for 40 per cent of Latin America's economy. Teixeira predicted that this will rise to 50 per cent in the next 10 years. Trade between the two countries has increased dramatically during the last decade, surging 16-fold between 2001 to 2010.
"Seventy per cent of the trade between Brazil and China is basically commodities," Teixeira said. "But we are keen to improve commercial relations in medium and high-end technology. "China's investment in Brazil was less than USD 300 million in 2009, but skyrocketed to USD 17 billion in 2010, making China the largest foreign investor in Brazil.
"The trend is that China will invest more in the technology sector," Marcos Almeida, a partner at Ernst & Young Terco said.
Tuesday, July 05, 2011
Posted by Fabiano Gallindo

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