Inovelab

Brazilian music is well established; and its art and architecture are world-renowned. However, Brazilian design is still trying to find a national visual language. Design in Brazil has grown and established itself under conditions of huge economic instability. Brazilian design today reflects who Brazilians are and how they live: diversity, colors, inequality, happiness and paradoxes all reflect the culture. Tired of cliché of images such as tropical birds, soccer, carnival, and Indians; Brazilian designers, influenced by the western culture, are doing design that appeals to a diverse global audience. The conflict between the traditional design aesthetics and western-influences, has become an issue for Brazilian designers. Easy access to cable television and the internet have made non-Brazilian influences more prevalent. Finding a balance between traditional design vocabularies and western design influences is key to the success of designers in Brazil.