Inovelab

In approximately 4 thousand m², distributed in five floors, the Innovation Center of Natura Space shelters the research and development laboratories, market area, mini-plant (or pilot plants, as called by the company) to reproduce all the process of manufacture of a new product before placing it in production, and the Consumer Center, where consumers evaluate the already existing products and the ones that will be launched. The consumer perception is evaluated by olfative chambers, sensorial cabins, hair hall of beauty for makeup test and products, hidro bathtub and shower, climatized rooms for hidratation tests and room of analysis of the skin look. The change of the industrial plant to Cajamar, in 2001, also brought the implantation of the Biochemist and Reconstructed Skin laboratory. Through the in vitro technology and with controlled environment to reduce contaminants agents, the company tests the interaction of the active principles with the complex skin's biochemical structure. Natura invests annually about 4% of its net revenue in scientific evidence, development of new products and technological platforms.

The Natura Cosméticos s.a. mission is to contribute to innovation to benefit the majority, promoting changes of attitudes and values that create a just society.