Archive for November 2007

Brazilian pharmaceutical companies

Understanding the innovation pattern of medium and large size brazilian pharmaceutical companies

Product innovation or business innovation? What should companies follow? Based on products and business innovation concepts and Concurrent Engineering (CE), Integrated Product Development (IPD), Stage Gates and Product Based Business (PBB), this paper presents an innovation reference model developed for Brazilian pharmaceutical companies. Qualitative research was conducted in six pharmaceutical companies in order to better understand their scenario and to compare their reality of innovation processes. The focus of this paper is to understand how thesecompanies identify innovation opportunities (in the pre-development phase) and what constraints they face to implement them. Some comparisons are made among them and some recommendations concerning the innovation process are presented.
Saturday, November 10, 2007
Posted by Fabiano Gallindo

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Brazilian production engineer who works giving wings to the imagination of other Brazilian companies and their customers and helping them to implement their business with creativity and innovation.

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