Posted by : Fabiano Gallindo Monday, July 11, 2011

TEAM João Ricardo Mendes, José Eduardo Hotel Urbano Rio de Janeiro - RJ
RELATIONS Rio de Janeiro - RJ

THE COLLECTIVE SHOPPING SITE HOTEL URBANO IS AN EXAMPLE OF the U.S. investment funds appetite for brazilian ventures. The brothers João Ricardo Mendes, 30, and José Eduardo, 28, created the site in January, with hotel deals. Months later, they were besieged by Insight Venture Partners, which has invested in Twitter. In April, the pair sold a portion of the site actions, which should make R $ 100 million this year. U.S. investment funds that drove the creation of giants like Google, Facebook and Twitter have discovered Brazil. With an eye on rising middle class and growth in the number of accesses to the web in the country, investors like Redpoint, Index, Insight, BV Capital and Sequoia are destined billion to buy on average 30% of the capital of Brazilian technology - from collective purchases websites, to information security companies and online advertising. According to the Brazilian Association of Information Technology and Communication (Brasscom), the country will be the fourth largest IT market in 2020, behind China, USA and Germany. Today is the eighth. Rio Negocios, the official agency for investment promotion of the city has received since November, two missions, of private equity and venture capital funds (types of funds that invest in promising companies), including the founders of YouTube and MySpace. Who also soon arrives in Rio to close business is Niklas Zennstrom, co-founder of Skype. MAIN INVESTORS: Insight Venture Partners. INVESTMENT: R$ 100 million•

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