Sunday, March 17, 2013
DESIGN Alessandro Vassallo, Luz Romero e Juliana Callia – VRD Research | São Paulo – SP
CLIENT Papaiz
NODE TRANSCENDS THE TRADITIONAL PADLOCK CONCEPT AND EXPLORE new dynamics of use. A young, stylish and cosmopolitan padlock, node features a groundbreaking tight locking system that experiments with new possibilities. The product was designed to allow multipurpose uses. As its name suggests, the node Padlock forms a “knot” to hold the object tight through its flexible steel cable which is pulled into lock position. The node Padlock unleashes the imagination of users who can use it either to secure a backpack or on a packet of biscuits. The main goal of Papaiz, the node manufacturer, was to develop new business opportunities, while gaining competitive advantage in the padlock market through innovation. The company sought the collaboration of Vrd research to reposition its products on the market by balancing people’s desire for security and for privacy, while exploring the versatility and functionality of the Papaiz products.MATERIALS: Zamac zinc alloy, carbon steel and engineered plastic. product DIMENSIONS: 25 mm WEIGHT: 0.45 kg. PRICE: R$25.00•
