Archive for November 2005
Natura Cosméticos S.A.
In approximately 4 thousand m², distributed in five floors, the Innovation Center of Natura Space shelters the research and development laboratories, market area, mini-plant (or pilot plants, as called by the company) to reproduce all the process of manufacture of a new product before placing it in production, and the Consumer Center, where consumers evaluate the already existing products and the ones that will be launched. The consumer perception is evaluated by olfative chambers, sensorial cabins, hair hall of beauty for makeup test and products, hidro bathtub and shower, climatized rooms for hidratation tests and room of analysis of the skin look. The change of the industrial plant to Cajamar, in 2001, also brought the implantation of the Biochemist and Reconstructed Skin laboratory. Through the in vitro technology and with controlled environment to reduce contaminants agents, the company tests the interaction of the active principles with the complex skin's biochemical structure. Natura invests annually about 4% of its net revenue in scientific evidence, development of new products and technological platforms.The Natura Cosméticos s.a. mission is to contribute to innovation to benefit the majority, promoting changes of attitudes and values that create a just society.
BNDES must spend R$ 400 mi for Services
Brazilian design
Brazilian music is well established; and its art and architecture are world-renowned. However, Brazilian design is still trying to find a national visual language. Design in Brazil has grown and established itself under conditions of huge economic instability. Brazilian design today reflects who Brazilians are and how they live: diversity, colors, inequality, happiness and paradoxes all reflect the culture. Tired of cliché of images such as tropical birds, soccer, carnival, and Indians; Brazilian designers, influenced by the western culture, are doing design that appeals to a diverse global audience. The conflict between the traditional design aesthetics and western-influences, has become an issue for Brazilian designers. Easy access to cable television and the internet have made non-Brazilian influences more prevalent. Finding a balance between traditional design vocabularies and western design influences is key to the success of designers in Brazil.
Brazilian Digital Television
The Brazilian Ministery of Communications have chosen the Japanese digital television (DTV) model, that must be the best on high definition images and on mobile solutions, in meanwhile the Internet TV (IPTV) market in the Asian region overall is predicted to grow to a value of $300 million during 2005. The number of IPTV subscribers in the Asia/Pacific region (excluding Japan) is expected to grow from nearly half a million subscribers in 2004 to over 20 million subscribers by 2009. Providers have unveiled IPTV services, or are running market trials in seven out of the thirteen Asia-Pacific economies.
Agroindustries information
Embraer Aircraft Family 170/190
Embraer ocuppied an unexplored niche, the 70 to 110 seats market. Since the product launch, in 1999, more than 400 models had been sold.
Low cost Mobile
According to Anatel - the Brazilian Telecommunications Agency, 80 million brazilians have cellular telephones. Now, that we have conquered the A, B and C classes it is time to the cellular telephony to run over the "extreme low income" classes - the parcel of the population that cannot pay for a device and nor has minimum conditions to keep the line.The first step for a bigger access universalization to the telephony in Brazil is the production in large scale of low cost devices. Philips, through its semiconductors division, presented, at Futurecom, a project of low cost mobiles through the reduction of components. The idea is to create a software and hardware platform capable to handle all the necessary elements for the device with prices of US$ 20 or less.
Innovation Prizes
The Institute of Innovation* argues through this article how the innovation prizes can contribute with the promotion of the culture of technological innovation inside of the companies. In the same way that the quality prizes had contributed for the promotion of the culture of the quality in the past decades, the innovation prizes must fulfill a similar paper in this decade. In this article the main prizes of innovation in Brazil are pointed and considered a model of how they can contribute for the promotion of the culture of innovation inside those companies.* The Institute of Innovation is a business-oriented accelerator with focus in technology, that works in the induction, promotion and development of the technological innovation in Brazil.
Submarino.com buys Ingresso.com
Submarino.com* (SUBA03:IBOVESPA) announced this thrusday the purchase of the online tickets selling website Ingresso.com. The operation value is of R$ 8,3 million. To conclude the business, 51,5 a thousand common shares had been acquired, for the average value of 100,93 Reals, and 21,8 preferred stocks, for about 164,98 Reals each.
The operations are integrated already and Ingresso.com brings an acknowledgment that the customer deals with a Submarino company, while the online retailer detaches tickets selling in its first page.
Ingresso.com mark will be kept and its founders, Jorge Alberto Reis and Mauro Gonzalez will continue heading the operations. The plans also foresee the maintenance of the 18 employees. The businesses of the two companies must suffer symbioses with time, as sellings of DVDs with discounting for who attended the film in the cinema buying tickets online.
The colloquies between Submarino and Ingresso.com had started in March, when the first one made its IPO (it innitial public offers in the São Paulo stock exchange: BOVESPA).
The acquisition of Ingresso.com is lined up with Submarino strategy to launch four new categories of products per year. In 2005, it had inaugurated already for personal account, sections of eletronics, parfums and musical instruments. In the online tickets selling case, it was opted to searching a external solution partner, since it would involve a very heavy technological development.
* Submarino.com concluded the year of 2004 with a prescription of 361 Real million - a growth of 68% on the previous year - with about 1,8 million of order delivers the 914 a thousand customers.
