Tuesday, August 02, 2011
CONCEPT CAR
DESIGN Henrique Galante, Isabella Vianna, Marco Lima, Paulo Nakamura, Valeria Santos Fiat Automóveis S.A. Betim – MG
CLIENT Fiat Automóveis S.A. Betim – MG
A CONCEPT CAR DESIGNED AS A TEST-BED FOR NEW MATERIALS, RAW materials and sustainable technologies in a setting closer to the production reality of the automotive market. The Fiat Novo Uno Ecology presents an innovative internal design feature resulting in a new aesthetic. The appreciation of the ecological aspect can be seen in dye-free fabric and paintfree parts that result in a unique combination between boldness and lightness of natural materials. The vehicle runs only on ethanol and has a start-stop system to shut off the engine at fast stops, solar cells placed in the roof to recharge batteries, seats upholstered with coir fi ber fabric, recycled PET bottle mats, and paint based water. R&D was used throughout the entire design process whenever it became necessary to seek alternative solutions to improve results and reduce environmental impacts. The methods and their integration into R&D of materials and technologies were innovative in the context of the company, since the priority was the implementation of ecological solutions to the concept car. The Novo Uno Ecology is part of a broader initiative undertaken by Fiat to develop R&D focused on improving the eco-effi ciency of its cars.
