Thursday, July 28, 2011
ENVIRONMENTS
DESIGN Jair de Souza Jair de Souza Design Rio de Janeiro – RJ MUSEOLOGY Daniela Thomas, Felipe Tassara São Paulo – SP
ARCHITECTURE Mauro Munhoz Sao Paulo – SP CURATOR Leonel Kaz Rio de Janeiro – RJ
CLIENT Fundacao Roberto Marinho Rio de Janeiro – RJ
SAO PAULO’S SOCCER MUSEUM IS A MULTI-ARTFORM PROJECT combining architecture, curatorship, museography, art direction, multimedia, and visual design. The Museum is situated within Pacaembu Soccer Stadium and tells Brazil’s history through soccer, while contextualizing and identifying this sport as part of the spirit and essence of Brazilian culture. Conceived as a multi sensorial venue, each room of the museum arouses a variety of emotions and strong identification with soccer and Brazil’s history. The major curatorial challenge was to create a museum that would be both intelligent and exciting, moving away from the traditional concept of sports museums. Therefore, the Soccer Museum has no banners, trophies, pennants, soccer players’ shirts or shoes on display. One of the Soccer Museum’s main attractions is the Exaltação (Exaltation) Museum, a space where the 20 major soccer fan groups in Brazil are projected onto a screen. The Soccer Museum is a family entertainment venue which gives everyone something to identify with. MATERIALS: LED panel, Holopr acrylic plates, back projection screens, self-leveling resin polyurethane floor, steel and polycarbonate structures, aluminium and iron, electrostatic paint, vinyl printing, LCD screens, and glass plates. MUSEUM AREA: 6,900 sqm. PRICE: R$ 32 million•
