Thursday, December 24, 2009
ECODESIGN
DESIGN Fred Gelli e equipe: Ana Camargo, Anderson Marcicano, Bruno Senise, Claudia Niemeyer, Fabrício Menezes, Felipe Caldas, Guido Paternó Castello, Luciana Moletta Tátil Design Rio de Janeiro – RJ
CLIENT Tátil Design Rio de Janeiro – RJ
THE CHALLENGE OF CREATING A NATURAL PIECE THAT WOULD SERVE as an invitation and a fl yer for the Design Naturally Workshop at the 55th Cannes Advertising Festival and customized to suit the event’s philosophy resulted in this innovative and eco-friendly media designed on laser engraved dry tree leaves. From animals to ballet dancers, from hamburgers to airplanes, all images were recordedon a leaf together with the event information – date, time and venue The same kind of media was used during the election campaign of mayoral candidate for the Rio de Janeiro City Government, Fernando Gabeira, in 2008. Designed with low environmental impact and showing great visual and sensory appeal, the leaves must be viewed against the light and can be returned to nature. Laser engraving allows for the use of images of different complexity levels and myriad of effects without leaving chemical residues. The project reinforces the idea that it is possible to design attractive and innovative graphic pieces while highlighting environmental issues. MATERIALS: Dry tree leaves. PRODUCT DIMENSIONS: Various sizes. Weight: 10 g•
DESIGN Fred Gelli e equipe: Ana Camargo, Anderson Marcicano, Bruno Senise, Claudia Niemeyer, Fabrício Menezes, Felipe Caldas, Guido Paternó Castello, Luciana Moletta Tátil Design Rio de Janeiro – RJ
CLIENT Tátil Design Rio de Janeiro – RJ
THE CHALLENGE OF CREATING A NATURAL PIECE THAT WOULD SERVE as an invitation and a fl yer for the Design Naturally Workshop at the 55th Cannes Advertising Festival and customized to suit the event’s philosophy resulted in this innovative and eco-friendly media designed on laser engraved dry tree leaves. From animals to ballet dancers, from hamburgers to airplanes, all images were recordedon a leaf together with the event information – date, time and venue The same kind of media was used during the election campaign of mayoral candidate for the Rio de Janeiro City Government, Fernando Gabeira, in 2008. Designed with low environmental impact and showing great visual and sensory appeal, the leaves must be viewed against the light and can be returned to nature. Laser engraving allows for the use of images of different complexity levels and myriad of effects without leaving chemical residues. The project reinforces the idea that it is possible to design attractive and innovative graphic pieces while highlighting environmental issues. MATERIALS: Dry tree leaves. PRODUCT DIMENSIONS: Various sizes. Weight: 10 g•
