Tuesday, December 15, 2009
ENVIRONMENTSDESIGN Marcello Dantas Mag+ São Paulo – SP
CLIENT Banco Itaú São Paulo – SP
THE MAIN GOAL OF THIS EXHIBITION WAS TO PROVIDE AN OVERVIEW of the Bossa Nova era and its artists by using audiovisual and interactive media technologies. The exhibition was held at the Oca Pavilion in São Paulo’s Ibirapuera Park between July and September 2008, and attracted 120, 000 visitors. Each space within the exhibition had its own setting depicting a direct link with a given artist or moment in history. A holographic fi lm showed Bossa Nova singers and instrumentalists who had never performed together doing a rendition of The Girl from Ipanema. From a reclinable sofa with built-in loudspeakers one could watch a film projected on the dome, showing a bird’s eye view of Rio de Janeiro. The discography of the Bossa Nova movement was played in jukeboxes scattered around the exhibition, while visitors could check out LP covers and different versions of Bossa Nova hits. The atmosphere of the famous Copacabana Beach in Rio de Janeiro, the cradle of Bossa Nova, was conveyed to the Oca Pavilion through the Portuguese limestone pavement typical of Copabacana and the sand brought from the beach. An audio system provided visitors with quality sound on all fl oors where performances were being held•
