Archive for December 2009
Natural Media
ECODESIGN
DESIGN Fred Gelli e equipe: Ana Camargo, Anderson Marcicano, Bruno Senise, Claudia Niemeyer, Fabrício Menezes, Felipe Caldas, Guido Paternó Castello, Luciana Moletta Tátil Design Rio de Janeiro – RJ
CLIENT Tátil Design Rio de Janeiro – RJ
THE CHALLENGE OF CREATING A NATURAL PIECE THAT WOULD SERVE as an invitation and a fl yer for the Design Naturally Workshop at the 55th Cannes Advertising Festival and customized to suit the event’s philosophy resulted in this innovative and eco-friendly media designed on laser engraved dry tree leaves. From animals to ballet dancers, from hamburgers to airplanes, all images were recordedon a leaf together with the event information – date, time and venue The same kind of media was used during the election campaign of mayoral candidate for the Rio de Janeiro City Government, Fernando Gabeira, in 2008. Designed with low environmental impact and showing great visual and sensory appeal, the leaves must be viewed against the light and can be returned to nature. Laser engraving allows for the use of images of different complexity levels and myriad of effects without leaving chemical residues. The project reinforces the idea that it is possible to design attractive and innovative graphic pieces while highlighting environmental issues. MATERIALS: Dry tree leaves. PRODUCT DIMENSIONS: Various sizes. Weight: 10 g•
DESIGN Fred Gelli e equipe: Ana Camargo, Anderson Marcicano, Bruno Senise, Claudia Niemeyer, Fabrício Menezes, Felipe Caldas, Guido Paternó Castello, Luciana Moletta Tátil Design Rio de Janeiro – RJ
CLIENT Tátil Design Rio de Janeiro – RJ
THE CHALLENGE OF CREATING A NATURAL PIECE THAT WOULD SERVE as an invitation and a fl yer for the Design Naturally Workshop at the 55th Cannes Advertising Festival and customized to suit the event’s philosophy resulted in this innovative and eco-friendly media designed on laser engraved dry tree leaves. From animals to ballet dancers, from hamburgers to airplanes, all images were recordedon a leaf together with the event information – date, time and venue The same kind of media was used during the election campaign of mayoral candidate for the Rio de Janeiro City Government, Fernando Gabeira, in 2008. Designed with low environmental impact and showing great visual and sensory appeal, the leaves must be viewed against the light and can be returned to nature. Laser engraving allows for the use of images of different complexity levels and myriad of effects without leaving chemical residues. The project reinforces the idea that it is possible to design attractive and innovative graphic pieces while highlighting environmental issues. MATERIALS: Dry tree leaves. PRODUCT DIMENSIONS: Various sizes. Weight: 10 g•
Bossa Nova Exhibition
ENVIRONMENTSDESIGN Marcello Dantas Mag+ São Paulo – SP
CLIENT Banco Itaú São Paulo – SP
THE MAIN GOAL OF THIS EXHIBITION WAS TO PROVIDE AN OVERVIEW of the Bossa Nova era and its artists by using audiovisual and interactive media technologies. The exhibition was held at the Oca Pavilion in São Paulo’s Ibirapuera Park between July and September 2008, and attracted 120, 000 visitors. Each space within the exhibition had its own setting depicting a direct link with a given artist or moment in history. A holographic fi lm showed Bossa Nova singers and instrumentalists who had never performed together doing a rendition of The Girl from Ipanema. From a reclinable sofa with built-in loudspeakers one could watch a film projected on the dome, showing a bird’s eye view of Rio de Janeiro. The discography of the Bossa Nova movement was played in jukeboxes scattered around the exhibition, while visitors could check out LP covers and different versions of Bossa Nova hits. The atmosphere of the famous Copacabana Beach in Rio de Janeiro, the cradle of Bossa Nova, was conveyed to the Oca Pavilion through the Portuguese limestone pavement typical of Copabacana and the sand brought from the beach. An audio system provided visitors with quality sound on all fl oors where performances were being held•
Heroes Sports Wheelchair
STUDENTSDESIGN Jairo da Costa Junior Universidade do Vale do Itajaí Itajaí – SC
CLIENT Academic
THIS LINE OF SPORTS WHEELCHAIRS WAS DEVELOPED TO ALLOW wheelchairers to play sports such as frescobol (Brazilian beach tennis), discus throw, badminton, rugby and volleyball in different locations. The challenge confronted by the project was to meld together design, ecoefficiency and accessible costs. The purpose is to promote social inclusion by contributing to raise the self-esteem and personal worth of the physically challenged. In Brazil, nearly 15% of the population have some form of physical disability, whereas 8 million have a motor handicap. The design of the chairs is geared towards fulfilling specific tasks and draws on the symbolic figures of comic book heroes, such as Xavier and Demolition Man, and even Mark Zupan, captain of the US quadraplegic wheelchair rugby team. The models come in different colors and include HEROes Zupan, HEROes Daredevil and HEROes Xavier. The project honors universal, sustainable, adaptable, culturally accepted and socially fair design. MATERIALS: Recycled aluminum. PRODUCT DIMENSIONS: Height: 850 mm. Width: 800 mm. Length: 1, 050 mm. Weight: 14. 5 kg. PRICE: R$ 3, 620. 00•
