O Boticário was created in 1977 as a small prescription drugstore in the city of Curitiba, capital of the state of Paraná, in southern Brazil. Today the company is the world’s largest perfumery and cosmetics franchising network. It has 2,114 stores in Brazil, 52 in Portugal, 4 stores in Mexico, 5 stores and 6 points of sales in Bolivia, 2 in Peru, and 2 in Paraguay, and its products are marketed in 438 points of sale in Japan.
O Boticário is perceived by its customers as a company that creates and distributes products that express sensitivity, harmony, and beauty; as a company that is a reference in innovation and high quality, and whose actions translate its absolute respect for the environment.
O Boticário’s product lines consist of approximately 480 items, divided into the following categories: body care, facial care, sun care, makeup, deodorizing colognes, deodorants, soaps and shampoos. All of them developed with the most advanced production and research techniques.
In addition to traditional ingredients such as almond oil, chamomile, eucalyptus, and grape, O Boticário consistently invests in new active ingredients research so that it can go on offering unique products. Amazonian plants such as assai, cupuaçu, carnaúba, guaraná, cashew, and passion flower; gums extracted from algae and vegetal extracts, such as arnica, and urucum are among the active ingredients present in the brand’s products.
O Boticário is a modern company, in synchrony with international market trends, and greatly concerned with the quality of the products it manufactures and customer well-being. By means of regular domestic and international surveys, the company has succeeded in developing world-class products, be it through their innovative packaging or through the use of first-class raw-materials, using the most advanced technology in packaging, formulations, and design.
O Boticário’s industrial and administrative complex has 34.4 thousand square meters of floor space in the city of São José dos Pinhais in the Curitiba Metropolitan Area. It employs 1,300 people and creates approximately 10 thousand jobs through its franchising network. O Boticário’s first manufacturing plant was inaugurated in 1982, with just 1 thousand square meters of floor space. Then it employed 27 people who worked to manufacture about 400 thousand items a year. O Boticário’s current production exceeds 59 million units.
In 1990, the O Boticario Nature Conservancy Foundation became a landmark in terms of support to conservationist projects, and is widely recognized abroad. UNESCO declared the Salto Morato Natural Reserve a natural heritage site, in 1999.
