Headquarter in Parobe, Rio Grande do Sul, 80 kilometres from the capital of the Southern State, Porto Alegre. Calçados Azaleia has three main production units at Rio Grande do Sul, Bahia and Sergipe, besides that Azaleia has trade representatives in Latin American countries, USA and Europe and four commercial units at Unites States, Chile, Colombia and Peru. The company exports 18% of its production to more than 80 countries and it is estabilished in more than 15.000 stores in Brazil and other 3.000 spread all over the world. On the women´s market, the company presents the brands Azaléia, Dijean and Funny. On the sportswear segment, it works with the brands Olympikus (leader in Brazil), Asics, through an agreement made with the Asics Tiger Corporation, and finally, with the brand Opanka.
Nowadays the brazilian shoe industry is suffering a strong competition from asiatic countries. With products 40% more cheaper, countries as China, Vietnam and Malasia, influence brazilian companies to search for alternatives to mantain the marketshare in the foreign. Research new designs, materials and techniques to improve the quality and aggregate value of its products are the policies of Azaleia in 2007.
Azaleia has earned from the Brazilian Innovation Agency - Finep (Research and Projects Financing) the amount of US$ 13 million to finance the R&D in the manufacture of recyclable sandals and tennis with the use of new polimers and bioplastics, as Luciano Sfoggia, finance director of Azaleia says "the manufacture of recyclable products goes within our environmental responsability", an important theme to all the company.
Calçados Azaléia S.A.
Rua Dr. Legendre nº 34 – Centro
CEP: 95630-000
Parobé – RS
Phone: (+5551) 3543. 1000
Site: http://www.azaleia.com.br
Tuesday, January 02, 2007
