Water. I do not know why, but on the last few weeks I am thinking about the waterways and rivers of my country. It might be the effects of the "What The Bleep do we Know?" movie and from the Masaru Emoto's "Life of Water"1 experiences. Just like a lot of enterprises, and everyones depends of water, Coca-Cola Brazil is helping to improve its quality trought technological innovation and better environmental pratices.
Coca-Cola Brazil2 is one of the beverage company's largest operations in Latin America, providing drinks for thirsty Brazilians through a network of 39 bottling plants that are operated by 18 independent groups working under a franchise system that employs about 25,000 people. Under this business model, the franchisees agree to produce all Coca-Cola products from a supply of concentrates and then bottle and distribute them.
The Cempre (Enterprise Commitment for Recycling), created in 1992 by Coca-Cola and a group of companies, acts in technological research, projects orientation and information diffusion on management of solid residues and recycling, in partnership with reputation entities, as the Institute of Technological Research of São Paulo (IPT).
Besides all soft-drinks brands Coca-Cola Brazil produces bottled mineral water too, the Bonaqua brand, making it from better filtering and environmental managing Systems. A friend of mine that works in the brazilian company swear that a lot of patogenic and natural diseases are interrupted by the filters, chemicals and an intricated industrial process developed by Coca-Cola with a large network of Small and Medium-sized Enterprises (SME) and University research after a long way of 64 years (1942) of technical achievements in our country.
Coca-Cola Brazil uses billions of liters of water per year to manufacture its products. And from the point of view that water is a common good, Coca-Cola Brazil created the Clean Water Program. To have an idea of the dimension of this program, it is enough to say that each year 1 billion of liters of water is saved, the sufficient to supply, annually, a city with 25 thousand inhabitants. This says that the consumption average is of 2,4 liters of water for 1 liter of drink, one of the minors of the world. And we are becoming each year more efficient, thanks to the awareness and to the modern methods of management of the use of water. But the rationalization is not the only objective. The Clean Water Program also treats 14 billion liters of water used in its production process, that in turn are returned to the rivers and lakes to preserve and to improve the quality of the same ones. Coca-Cola Brazil only gives an example of that it is possible to make, so that other company-citizens make the same. The future is thankful.
1 In The Secret Life of Water, bestselling author Masaru Emoto guides us along water’s remarkable journey through our planet and continues his work to reveal water’s secret life to humankind. He shows how we can apply its wisdom to our own lives, and how, by learning to respect and appreciate water, we can better confront the challenges that face the twenty-first century—and rejuvenate the planet.
2 Yes, indeed The Coca-Cola Company has assumed a national position in our contry and begun to use 'Brazil' on it's name and made a little change on it's logo (the yellow & green flag) becoming the first affiliate of the multinational company to have a customized look from the universal brand.
