AmBev* launched today a new lot of the Skol beer with a technology of thermal isolation for the 473 milliliters can. It is called Skol Geladona and will have the express information in the packing, to try to attract the consumer. It is for sale until February. The label is composed of a fabric layer inside two polyester films that protect the beer against the heat transference of the hands, the condensation or from the external environment for the liquid inside of the packing. It was created by Dupont and is called Cool2GoÔ technology.
The isolation makes that the drink remain frozen, for 50% to 70% beyond the average time. It costs, however, above of the average: R$ 1,95 (suggested price). The common Skol (473 milliliters) leaves for R$ 1,75.
* AmBev is the largest private industry of consumer goods in Brazil and the largest brewer in the Latin America. The Company was established on July 1, 1999, by means of the association between Brahma and Antarctica. AmBev, leader in the Brazilian beer market, is present in 14 countries. The Company is a worldwide benchmark in terms of management, growth and profitability. Through the global alliance with InBev, entered into on March 3, 2004, the Company started to operate in the North America by merging the Canadian company Labatt, and becoming the Brewer of Americas.
Tuesday, December 20, 2005
