Inovelab

The Enterprise Commitment for Recycling - Cempre and the Design and Nature Institute had recently announced the result of the prize "CEMPRE + Design - Residue", promoted with the objective to stimulate creative solutions of design for the reuse and recycling of industrial solid residues and solid residues after consume.

The designer Adriano Oak gained the main prize of the professional category with its garbage for solid residues selective collection. For better efficiency the product is produced with recicled plastic and divided in three stocks that had access with the drive of a pedal. In this way, the user obtains more deposit to the specific garbage in the adjusted compartment. The garbage is already being used in some brazilian schools and is expected to begin in production this year.

In second place, the designer Fabíola Bergamo conceived an overlap sink done with pipes of folder of recycled Closeup toothpaste and aluminum.

The Tubitos cardboard chair, designed by Sérgio Faher and Simone Mattar, gained the third place.

* The Enterprise Commitment for Recycling - Cempre, is an association at Jd. Paulista - São Paulo, dedicated to the promotion of the recycling inside the concept of garbage integrated management. Established in 1992, Cempre is kept by private companies of diverse sectors.

AmBev* launched today a new lot of the Skol beer with a technology of thermal isolation for the 473 milliliters can. It is called Skol Geladona and will have the express information in the packing, to try to attract the consumer. It is for sale until February. The label is composed of a fabric layer inside two polyester films that protect the beer against the heat transference of the hands, the condensation or from the external environment for the liquid inside of the packing. It was created by Dupont and is called Cool2GoÔ technology.

The isolation makes that the drink remain frozen, for 50% to 70% beyond the average time. It costs, however, above of the average: R$ 1,95 (suggested price). The common Skol (473 milliliters) leaves for R$ 1,75.

* AmBev is the largest private industry of consumer goods in Brazil and the largest brewer in the Latin America. The Company was established on July 1, 1999, by means of the association between Brahma and Antarctica. AmBev, leader in the Brazilian beer market, is present in 14 countries. The Company is a worldwide benchmark in terms of management, growth and profitability. Through the global alliance with InBev, entered into on March 3, 2004, the Company started to operate in the North America by merging the Canadian company Labatt, and becoming the Brewer of Americas.

The Consumer's Defense Secretary of Rio De Janeiro (Procon-RJ) entered in the National Information System of Consumer Defense (Sindec), an information system that integrates all the brazilians Procon databases. The Sindec implantation allows an harmonization on the attendance of all the Procons and the creation of a national consolidated database. When consulting the system, a Rio de Janeiro's consumer will be able to know which of the companies there are more claims against, which are the recurrent problems in each state, and will be able to see, instantly, graphs that summarize those datas.

With the entrance of Rio de Janeiro, there are already ten states that use Sindec and leave available their data of attendance in the Internet: Paraíba, Tocantins, Acre, Bahia, Espirito Santo, Goiás, Minas Gerais, Mato Grosso, Pará and Rio De Janeiro. Throught the site (www.mj.gov.br/dpdc/sindec), the consumer can verify if there are registers in the Procons involving determined company and the profile of these registers.

The system is divided in seven areas: food, products, habitation, private services, essential services, financial services and health. Acessing the claims registered in Rio de Janeiro's Procon in the period of December 2 to 18, it is pointed that the area of financial services is the most demanded, with 32,8% of the complaints; in second place there is the essential services (32,2%), and in third place the products area (20,8%). The most concentrate problems are concerned to credit cards (11,7%), followed by fixed telephony (11,4%) and cellular telephony (10%). The questions complained are improper and/or abusive collection, or defects of products. In these 17 days of functioning of the system, the companies with more claims in the Procon are: Telemar, Light, Vivo, Credicard, Banco Ibi, Claro, Casas Bahia, Banco Itaú, TIM e Fininvest.

The New Line of Bamboo Leaf from Lilás Cosmeticos*, with sprout of bamboo extract, an efficient combat form of extreme oleosity, revitalizes the root of the quimicaly hair treat, protecting them against the harmful effect of the sun, chlorine of the swimming pool. Of this form you return to the force and the health, preventing the fall, stimulating the growth, besides leaving them soft and with natural brightness.

* The Lilas Cosméticos has been presenting to the market products that use concepts and up-to-date raw materials, due to yours of the technological resources and to the study and work of professional experts.

The remote hill town of Pirai, 80 km north of Rio, has seen its struggles over the years. Because of privatization of the local power utility and layoffs by the pulp and paper industry, Piraí has the loss of 4,000 jobs.

But the mayor, Luis Fernando de Souza Pezão, wasn’t about to give up on his town. “Bigfoot,” as the mayor is nicknamed, used all his political savvy to pull together two dozen public and private sector partners to build a high-speed broadband network to revive Piraí — streamlining city operations and providing citizens with the economic and social benefits of digital inclusion.

In the wake of Piraí’s success, the governor of the State of Rio de Janeiro has launched a Digital Municipalities initiative and hired Mayor De Souza to help connect 92 more towns and cities around the state.

CHAT TV is an interactive chats room created by Ntime that successfully combine mobile and TV. Through sending SMS the users have their messages presented in the television screen, where they can talk with people of diverse parts of Brazil.

Confronting the challenges and opportunities of the knowledge era, this text focuses particularly on the new conditions for industrial and technological development. The contributors address many of the most significant issues including the globalizing learning economy, the finance dominated accumulation regime, learning and development divides, systems of innovation and local productive arrangements. They also define the conceptual and methodological instruments which can be used to analyse and understand the core issues of learning, knowledge and innovation. In doing so, they demonstrate the value of the systems of innovation approach in the design and implementation of strategic development policies which are urgently required in many countries.

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Guto Indio da Costa, one of the most appraised Brazilian designers, became a celebrity for giving new and successful routes to the companies whom desire to become more competitive. In its office in Rio De Janeiro, together with its partners, Martin Birtel and Eduardo Azevedo, and a team of 20 professionals, he is responsible for the elaboration of intelligent and lucrative projects. The company goal is to create innovative solutions, making more attractive products and more competitive manufacturers.