Mobile ownership in Brazil will reach nearly 80 million individuals by 2006, making it the 5th largest mobile population in the world (ranked after China, USA, India and Japan).
Brazil will overtake Japan in 2007, rising to 4th in the world with under 25s responsible for the majority of the 10 million new subscriptions.
Nokia, greater manufacturer of mobile devices of the world, said in the last month that waited that the mark of the two billion world mobile market was reached in the last quarter of the year. The Finnish group was responsible for 31,9% of sells of mobile phones in the second quarter, followed by the american Motorola (17,9%) and for the korean Samsung (12,8%), acording to Gartner.
Despite rising ownership levels, mobile revenues are in decline. As ownership in the $12 bn annual mobile market rises, ARPU is falling - from $16 pcm in 2004 to $10.4 pcm in 2007. Prepaid accounts for the majority of new subscriptions.
In Brazil, the August month registered a growth of 2 million to the users base, totalizing 78 million subscribers of Mobile Personal Service (SMP) in all the domestic territory. It was as the bigger number of qualifications of the year, only inferior to the registered one in May, according to National Agency of Telecommunications (Anatel). In the year, they had been registered 13.341.755 new qualifications.
The pay-paid terminals continue to gain space. Of the total of mobile accesses in service, 81.18% are daily pay-paid. The teledensity, international index that points the number of cellular in service with respect to each group of one hundred inhabitants, went up for 42,85, an increase of 2,96% in relation the July and 16,98% in relation the December of 2004.
Data usage is on the rise, contributing under $1 to ARPU in 2006, although this is predominantly SMS (a $700 million a year market).
Data contained in the report on: Vivo (Telesp Celular,Tele Centro Oeste, Tele Leste Celular, CRT Celular, Tele Sudeste), TIM (Tele Celular Sul, Tele Nordeste Celular), Claro , Oi Cellular, Amazonia/Telemig, Brasil Telecom, Telefonica.
Monday, September 19, 2005
