Thursday, September 29, 2005
Games are expected to be the new businesses interfaces, because of today youngers will be the tomorrow customers and entrepreneurs. Do they use keyboard? No. Do they read newspapers? No. With what experience do they come? Not the one to use keyboards, type long texts or use heavy machines. The most powerful chip that IBM is making is called Cell and it is for the entertainment area. Sony goes to use it on its Playstation 3, and Toshiba, probably, will make digital televisions with better quality with it.
A Stock Exchange Application or a Store Management interface in the near future. So powerfull and user friendly than any other that you have ever seen, operated by the mobile phones.
In spite of that, there is a new generation of entrepreneurs whom discovered to gain money with that market behavior change that occured in the last 10 years. Their work is to invent new features for a younger public, between 16 and 28 years, that like to play, to download music or to order messages for the mobile devices.
Their products had growth to a US$ 250 million profit to the operators on mobile telephony in this year. Of this total, it is calculated that those SMEs companies raised US$ 75 million. Five years ago, only a few companies (10, almost in academic area and universities) existed creating this type of content. Today, they are already about 120 in Brazil. And there are more people entering in the branch, also foreign ones, that sees Brazil as a promisse field for this kind of business.
