Saturday, December 25, 2010
DESIGN STRATEGY
DESIGN Alexandre Coreixas, Caroline Rosa, Christiano Chamusca, Daylton Almeida, Fabiana Brito, Hugo Bomfim, Hugo da Silva Souza, Leandro Pierucci, Leonardo Lanzetta, Márcia Tabajara, Mário Mendonça, Roberta Loyola, Rodrigo Rabello, Sônia Carolina Batista e Vanessa Freire | Dia Comunicação | Rio de Janeiro – RJ
CLIENT Recofarma | Brasília – DF
REVAMPING OF THE GUARANA JESUS SOFT DRINK BRAND, which is an icon in the northeastern Brazilian state of Maranhão. The new can design was chosen through internet voting and SMS messages. The company’s brandbook containing two volumes complemented the branding package. MATERIALS: Brandbook: MDF wood case with four-color and varnish silk screen printing imitating Maranhão- style tiles. Inside the case, ceramic gift tokens, book covers made from buriti wine palm and wrapped with bone lace•
