IdeiasTV is a Mobile TV service launched (02) by Claro1 in a parternship with MobiTV2. There are eight traditional TV channels (CNN, Cartoon Networks, A&E, History Channel, Discovery, Nickelodeon, Bloomberg, Maxx Esportes), Fashion TV and one specially made for mobiles (ESPN Mobile). From the ten channels only CNN, Fashion TV and Maxx Sports are not in portuguese.
Avaliable at the first momment only to the Nokia models 3250 (US$ 600.00), N80 (US$ 1,000.00), E63 (US$ impratical) and Palm Treo 650 (US$ 800.00) – the reasonable price for a mobile in Brazil is US$ 200.00. The service has already two competitors, Vivo Play 3G and Tim TV Access.
Pre-Paid and Post-Paid clients have access to the application which is downloaded from Claro WAP Portal (wap.claro.com.br). Claro created three different subscriber plans: US$ 1.50/day, US$ 5.00/week or US$ 15.00/month. And US$ 17.50 (10Mb); US$ 40.00 (40Mb) or US$ 70.00 for unlimited download.
The service is too much expensive to the brazilian average pocket and not even a brazilian news channel (Globo International, Globonews or Band News) is among the ten ones. In spite of the streaming MobiTV service, if a regular TV-on-a-chip could be part of a US$ 200.00 model, at least 21 million Claro users could watch our commercials, soap operas, TV series, football matches, educational programs on the bus, trains, undergrounds and everywhere.
1 Claro (Telecom Americas) is the brazilian subsidiary of America Movil. America Movil (Public, NYSE:AMX) is a publicly traded wireless communications company that provides services to over 93.3 million wireless subscribers in Latin America as of December 31st 2005. The company has been a venture of Carlos Slim Helu. World headquarters is located in Mexico City, Mexico. It was ranked number 1 Information Technology company in 2005 by the Business Week magazine.
2 MobiTV formerly called Idetic, was founded in 1999. The company's products incorporating the technology are ReachINTERNET, for Web acceleration and optimization; ReachWiFi, a multinetwork bridge; and ReachTV, a media bridge. Through its service, wireless service providers are able to feed live TV broadcasts to their subscribers' cell phones. MobiTV works with such tech vendors as Hewlett-Packard, Siemens, and Sun Microsystems.
