Posted by : Fabiano Gallindo Thursday, August 03, 2006

Embratel1 (Public, NYSE:EMT), in partnership with NET2 (Public, NASDAQ:NETC), is launching in Brazil an international trend: Triple Play, a combination of services that adds a lot more convenience to home telecom services.

It is about 3 services over one single cable access: Broadband Internet + TV + Wireline PHone. The Scientific-Atlanta3 AllStar DPX2203 equipment is leased by Embratel on a loan for use basis and is delivered, installed and tested by NET.

No special phone set is required. Any set (DTMF standard- tone dial-up) can be used, including cordless phones. The calls are placed from this phone set, and the user do not need to use computer or access the Internet to call.

With NET fone Via Embratel the user can place local, long distance domestic (DDD) and international (IDD) calls to wireline and cell phones. The value of the monthly exemption can be used with any type of local , long distance domestic (DDD) and international (IDD) calling over the 21*, to wireline and cell phones. If the monthly consumption exceeds the exemption, rates for the exceeding calls are charged to the bill.

[1] Embratel Participacoes S.A. (Embratel Holdings) is a telecommunications services provider, operating domestic and international long-distance, data communications and local services. The Company is a provider of data and Internet services in Brazil. Its data transmission network, which incorporates fiber optic, digital microwave, satellite and copper transmission technology, allows the Company to provide a range of broadband data services to a client base.

[2] Net Servicos de Comunicacao S.A (Net Servicos) is a pay-television operator in Latin America. As of December 31, 2005, the Company had approximately 1.5 million connected subscribers in 44 cities in Brazil, including Sao Paulo and Rio de Janeiro. It is also a provider of high-speed cable modem Internet access through its NET Virtua service, which had approximately 367,000 subscribers as of December 31, 2005.

[3] Scientific-Atlanta is one of the largest makers of set-top boxes used by cable subscribers to receive TV programming and interactive online services such as movies-on-demand, e-mail, and Web connection. Although set-top boxes account for a large portion of sales, the company also makes digital video recorders (DVRs), cable modems, and network transmission and distribution equipment (digital video compression products, multiplexers, and signal encoders/decoders) used in the central offices of broadcasters. In early 2006 Scientific-Atlanta was acquired by Cisco Systems for about $6.9 billion.

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Brazilian production engineer who works giving wings to the imagination of other Brazilian companies and their customers and helping them to implement their business with creativity and innovation.

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