Inovelab

VISUAL EFFECTS
TEAM  André Castelão, Bruno Netto, Márcio Fontes, Ricardo Nobrega, Roberto Maia and Igor Lementy | Rio de Janeiro – RJ
STUDIO Aevo Studio | Rio de Janeiro – RJ

SINCE 2007, AEVOSTUDIO CREATES AND PRODUCES CONTENT WITH VISUAL EFFECTS, animation and design, applying its creative skills in various media and platforms. AevoStudio produce 3D character animations, motion design and visual effects for corporate films, movies and television, presenting projects and ideas, creating interactive training applications, effects in 2 and 4k resolutions, entertainment, advertising and integrated media. Located in Ipanema, Rio de Janeiro postcard, AevoStudio combine the passion and excitement of their directors, animators, designers, artists and writers, with the knowledge of our customers, resulting in creative and compelling films for different audiences. In the movie "O Inventor de Sonhos" directed by Ricardo Nauenberg completed in 2009, AevoStudio used it's entire infrastructure and animators to assist the production of almoust 30 CG takes of a virtual Rio de Janeiro at 1808. AevoStudio worked in 3D animation, creating three-dimensional models and structure for the 3D rendering pipeline. INVESTMENT: aevostudio.com.br •

DESIGN STRATEGY

DESIGN Livia Germano, Carolina Sacco, Luana Alvares e Paulo Gontijo | Gad | São Paulo – SP

CLIENT Grupo Fleury http://www.fleury.com.br

THIS GROUNDBREAKING STRATEGY design was developed to focus on brand positioning and point of sale implementation for 94 service units of the first ever brazilian diagnostic medicine brand. it’s a sophisticated, optimistic design that offers the security and transparency typically required of a healthcare product. The outcome is a cozy space that provides uncomplicated care to healthcare system users

APP

MOVIE
DIRECTOR Luiz Bolognesi
PRODUCERS Fabiano Gullane | Caio Gullane | Luiz Bolognesi | Laís Bodanzky | Marcos Barreto | Debora Ivanov | Gabriel Lacerda | Rio de Janeiro – RJ
DISTRIBUTOR Europa Filmes


"RIO 2096, A STORY OF LOVE AND FURY" IS A BRAZILIAN ANIMATED FILM revolving around the love between an immortal hero and Janaína, the woman he has been in love with for 600 years. Luiz Bolognesi has set the story in four phases of Brazil’s history: colonization, slavery, military regime and the future, in 2096, in the midst of wars for water. Targeting both youngsters and adults alike with a graphic novel slant to it, the film stars the voice talents of Selton Mello and Camila Pitanga as the two main characters. The feature film also counts on the voice of Rodrigo Santoro as an Indian Chief and warrior. Award-winning screenplay writer, Luiz wrote the screenplays for Brainstorm (2001), Ballroom (2007), Birdwatchers (2009) and The Best Things in the World (2010). He also directed and wrote the script for the documentary series Lutas.doc (2011). RUNTIME: 98 min. BUDGET: R$ 4.5 Milions.

PERSONAL ACCESSORIES
DESIGN Alessandro Vassallo, Luz Romero e Juliana Callia – VRD Research | São Paulo – SP
CLIENT Papaiz

NODE TRANSCENDS THE TRADITIONAL PADLOCK CONCEPT AND EXPLORE new dynamics of use. A young, stylish and cosmopolitan padlock, node features a groundbreaking tight locking system that experiments with new possibilities. The product was designed to allow multipurpose uses. As its name suggests, the node Padlock forms a “knot” to hold the object tight through its flexible steel cable which is pulled into lock position. The node Padlock unleashes the imagination of users who can use it either to secure a backpack or on a packet of biscuits. The main goal of Papaiz, the node manufacturer, was to develop new business opportunities, while gaining competitive advantage in the padlock market through innovation. The company sought the collaboration of Vrd research to reposition its products on the market by balancing people’s desire for security and for privacy, while exploring the versatility and functionality of the Papaiz products.MATERIALS: Zamac zinc alloy, carbon steel and engineered plastic. product DIMENSIONS: 25 mm WEIGHT: 0.45 kg. PRICE: R$25.00•

JEWELRY
DESIGN Alessandra Schiper | Atelier Schiper | Rio de Janeiro – RJ
CLIENT Atelier Schiper

THIS FLEXIBLE LUXURY ITEM ADAPTS TO ANY FINGER REGARDLESS of the size of the hand. The extend ring is yet another exciting creation by Atelier schiper. Thanks to its versatility, the piece enhances the appeal beyond a typical ring without compromising basic features such as beauty and comfort. The groundbreaking design of the ring conceived by Alessandra schiper is the result of extensive research, the intensive use of new laser technologies, as well as simulations and tests that enabled the designer to reach the final shape. MATERIALS: white or yellow 18-carat gold with nine 0.1 point diamonds. PRODUCT DIMENSIONS: 13 cm closed – 22 cm open (at its maximum aperture). WEIGHT: 7.5 g. PRICE: R$3,960.00.

ART
DESIGN Liana Brazil, Russ Rive, Marcelo Pontes | Rio de Janeiro – RJ
CLIENT Embratur, Fundacao Roberto Marinho, TIM, Nike, Globo, Natura, COB.

SUPERUBER WORKS AT THE CONVERGENCE OF ART, TECHNOLOGY, AND DESIGN. Combining a creative agency, technology lab, and an architecture studio SuperUber creates multimedia and interactive projects for culture, education, entertainment and advertising. With offices in Rio de Janeiro, São Paulo, and New York, SuperUber creates experiences throughout the world. SuperUber’s work ranges from individual installations to entire multimedia, interactive, and architectural projects for museums, exhibitions, events, stores, performances, and festivals. SuperUber’s main projects include: the installation “Kinetic Play” for Embratur, at Times Square (USA); the sculpture “OctoCloud” for The Creators Project, USA and Spain;  “Word’s Alley”, at the Portuguese Language Museum (Brazil); the video mapping set design for SporTV channel; the set design and multimedia project for Open Air festivals (Brazil); the projection for the launch of the Olympic Games logo Rio 2016; the architectural multimedia project for Nike concept-store (Brazil); and the game “Super Pong”, which participated in exhibitions in Germany, India, England, USA and Brazil. SuperUber participated in the Mines and Metal Museum, in the TIM UFMG Knowledge Center, and did the multimedia and interactive project for the Minas Gerais Memorial, which are part of the Praça da Liberdade Cultural Circuit, in Belo Horizonte, Brazil.

OFFICE
DESIGN Beto Almeida, Gil Bottari, Rafael Cipolla, Lucas Machado, Leandro Strobel, Cristiane Inoue | Interbrand | São Paulo – SP
CLIENT Itaú Unibanco


A UNIQUE, CONSISTENT visual identity to create an inspiring universe and cultural atmosphere in line with itaú bank’s identity elements. it features a changeable logo which – like the movie theater itself – has a wide range of icons and endless possibilities. A predominant black color symbolizes the environment while the angular compositions represent the film projection•

ART
DESIGN Nei Carames, Daniel Morena, Danilo Medeiros | Rio de Janeiro – RJ
CLIENT Fundacao Roberto Marinho, Fluminense Footbal Club, Africa


32BITS IS A COMPANY THAT OFFERS COMPLETE SOLUTIONS FOR DESIGN AND INTERACTIVE TECHNOLOGY for museums and exhibitions. Millions of people have interacted with her ​​creations in spaces such as the Museu da Lingua Portuguesa, Catavento, Museu das Minas e Metais, Museo del Caribe (Colômbia) as well as exhibitions and events like the Expo 2010 Shanghai, Bienal do Livro, Bossa na Oca, Tancredo Neves and Roberto Carlos 50 years. Their customers are producers, curators, designers, museums and companies who want to develop cutting-edge experiences for cultural facilities, events and brands. As the last decades have been marked by the rise of the design, the next decades will be marked by the rise of interactive projects and ubiquitous interfaces. In this new paradigm, the emotion will be the different interactions with products and spaces. Going beyond traditional audiovisual resources, projects that incorporate interactive experiences create emotional connections with real audiences. 32BITS builds facilities for this new reality, combining the experience of over 10 years in developing interfaces and interactive products with creativity and technical ability. What drives 32BITS is the challenge of turning ideas and concepts into exciting interactive experiences - telling stories, entertaining and educating.