Inovelab

OFFICE
DESIGN Beto Almeida, Gil Bottari, Rafael Cipolla, Lucas Machado, Leandro Strobel, Cristiane Inoue | Interbrand | São Paulo – SP
CLIENT Itaú Unibanco


A UNIQUE, CONSISTENT visual identity to create an inspiring universe and cultural atmosphere in line with itaú bank’s identity elements. it features a changeable logo which – like the movie theater itself – has a wide range of icons and endless possibilities. A predominant black color symbolizes the environment while the angular compositions represent the film projection•

ART
DESIGN Nei Carames, Daniel Morena, Danilo Medeiros | Rio de Janeiro – RJ
CLIENT Fundacao Roberto Marinho, Fluminense Footbal Club, Africa


32BITS IS A COMPANY THAT OFFERS COMPLETE SOLUTIONS FOR DESIGN AND INTERACTIVE TECHNOLOGY for museums and exhibitions. Millions of people have interacted with her ​​creations in spaces such as the Museu da Lingua Portuguesa, Catavento, Museu das Minas e Metais, Museo del Caribe (Colômbia) as well as exhibitions and events like the Expo 2010 Shanghai, Bienal do Livro, Bossa na Oca, Tancredo Neves and Roberto Carlos 50 years. Their customers are producers, curators, designers, museums and companies who want to develop cutting-edge experiences for cultural facilities, events and brands. As the last decades have been marked by the rise of the design, the next decades will be marked by the rise of interactive projects and ubiquitous interfaces. In this new paradigm, the emotion will be the different interactions with products and spaces. Going beyond traditional audiovisual resources, projects that incorporate interactive experiences create emotional connections with real audiences. 32BITS builds facilities for this new reality, combining the experience of over 10 years in developing interfaces and interactive products with creativity and technical ability. What drives 32BITS is the challenge of turning ideas and concepts into exciting interactive experiences - telling stories, entertaining and educating.

TV SERIES
DIRECTORS Claudio Torres | Selton Mello | Rio de Janeiro – RJ
PRODUCERS Claudio Torres | Guel Arraes | Conspiracao Filmes | Rede Globo | Rio de Janeiro – RJ
DISTRIBUTOR Globo Television | Rio de Janeiro – RJ

THE SERIES THE INVISIBLE WOMAN BY CLAUDIO TORRES AND GUEL ARRAES WAS ONE OF THE WINNERS OF the International Emmy Awards, held on 19/11/2012. Considered the Oscars of TV, the coproduction of Conspiração Filmes and Rede Globo, won in the Comedy category. It is the first time that an independent Brazilian producer wins award for playwriting at the International Emmy, the most important of the TV world. The team went to New York Conspiracy conferring ceremony of the 40th edition of the International Emmy Awards. Claudio Torres, director of the series, Luiz Noronha, CEO TV, Gil Ribeiro, Director General of the producer, Ricardo Rangel, Director of Operations and Cecilia Grosso, director of production of the series, were also present at the awards. The Invisible Woman has been winning at a major award categories - comedy - defeating prominent productions such as Absolutely Fabulous series, an icon of humor in British TV and the BBC Spy, both the UK and What if, Belgium. With 13 episodes aired in two seasons last year by Globo TV, the series follows the story of the couple Peter (Selton Mello) and Clarisse (Débora Falabella), working in the same company and live a complicated phase. To escape marital problems, Peter invents Amanda (Luana Piovani), a stunning lover who only he can see. Various talents participated in the project awarded, and Claudio Torres and Guel Arraes subscribed script Mauro Wilson, Leandro Assis and Jorge Furtado. Carolina Jabor directed five episodes of 13 and also signs as executive producer. Like Conspiração President, Pedro Buarque de Hollanda, who is also executive producer of the series. The actor Selton Mello, besides standing out as the protagonist, directed four episodes. "The Invisible Woman" is based on the eponymous film by Claudio Torres, released in theaters in 2009.

The city of Rio de Janeiro is home to universities for excellence in industry and research centers as CENPES Petrobras and Technology Park at UFRJ Ilha do Fundão, are reporting units of companies worldwide as Schlumberger, Halliburton and GE.

In order to leverage the researches and obtain favorable results in Brazil, GE announced an investment of $252 million in the Global Research Center in Ilha do Fundão (state of Rio de Janeiro). In addition, GE do Brasil launched on this Thursday (May 24) the Cornerstone of the project, scheduled for completion in the second half of 2013. The total investment will be completed within five years, after the Global Research Center has entered into full operation. The new center will generate 200 jobs initially, with total capacity for 400 researchers.

Thus, until the new space is ready, GE will continue to work in the Technological Park of UFRJ, where it has been since September last year, and has over 50 professionals working in three areas of research: Biofuels, Intelligent Systems and Integration Systems. "Thanks to this pioneering model for Brazil, our Global Research Center will have then more than one Center of Excellence. It will be focused on developing innovations to Subsea, which will meet the particularities related to the pre-salt and other opportunities," said Ken Herd, leader of the GE's Global Research Center in Brazil.

The Global Research Center has works in progress in the three Centers of Excellence already established. On Biofuels, we can highlight the researches on vinasse and bagasse, biofuels for aviation and natural gas-powered locomotives. The Center of Excellence in Intelligent Systems works in advanced automation, diagnostics for electric power, oil and gas industry, aviation and land transport. Works with optimization for transport, optimization of mine-port route and logistics efficiency are the priorities in Systems Integration.

Bio-warfare against destructive larva, but instead of using pesticides they spray the fields of crops with wasps. Like an invading army, they devoured the larva... What a brilliant idea. "Killer wasps! Fear not--this isn’t the movies. These predatory insects are the good guys, programmed to target only their natural enemy (which is not your scrawny behind). Bug Agentes Biológicos mass-produces wasps to combat larvae and stinkbugs that threaten sugarcane and soybean plants, two of Brazil’s largest cash crops. This past year, Bug perfected a way to spray its wasps onto soy fields, just as pesticides are spread via airplane. "We can liberate the insects in the right dose, at the right speed, and with the right protection so they can be effective," says Francisco Jardim, a Brazilian VC who has invested in Bug and sits on its board. Wasps, for example, need to be protected until their wings grow big enough for flight, or else ants present a threat. (Isn’t nature grand?)"

BUG AGENTES BIOLOGICOS
Rod. Piracicaba/Charqueada, km 176 + 100m
Piracicaba - SP - CEP: 13411-097
Fone: (+55) 19 3435 - 7435/ 3425.2002
bug@bugagentesbiologicos.com.br

A project named Diesel de Cana - rumo a 2016 (Cane Diesel - heading for 2016), which uses sustainable technology developed by the company Amyris Brasil, was launched in Rio during the 1st Seminar on Sustainable Technologies in Transport. The initiative is a result of a partnership between the Rio de Janeiro state government, the Rio deJaneiro city hall and the Federation of Passenger Transport Companies of the State of Rio de Janeiro (Fetranspor).

In the coming 12 months, the project will test the addition of 30% of diesel made from sugarcane to fossil diesel on a bus in Rio de Janeiro. The test results will be presented during Rio+20, the United Nations Conference on Sustainable Development, due to be held in Rio in June 2012. The product was developed by company Amyris Brasil.

DESIGN Romy Hayashi e Viviane Conrado | Chelles & Hayashi Design | São Paulo – SP

CLIENT Natura Cosméticos | Cajamar – SP

ESPECIALLY DESIGNED FOR THE NATURA EKOS TOILETRIES PACKAGE, this project was inspired by the Boi Bumbá folk festival from Parintins, in the Brazilian Amazon. The design captures the richness of graphic expressions and the charm of the Amazonian folklore. As you rotate the bottle of Ópera Amazônica Canto Azul blue bath oil, the arrangement of design elements on the label shows a star shining in the sky. When you rotate the bottle of Ópera Amazônica Canto Vermelho red bath oil, a heart shows. MATERIALS: Four color container, Ripasa offset paper over ecopack cardboard 280g, PET plastic bottle with silk-screen printing, and plastic lid with anodized aluminium cover. PRODUCT DIMENSIONS: Container: Width: 87 mm. Height: 155 mm. Length: 87 mm. Bottle: Height: 151 mm. Diameter: 85 mm. PRICE: R$ 64.80•

CONCEPT CAR
DESIGN Henrique Galante, Isabella Vianna, Marco Lima, Paulo Nakamura, Valeria Santos Fiat Automóveis S.A. Betim – MG
CLIENT Fiat Automóveis S.A. Betim – MG

A CONCEPT CAR DESIGNED AS A TEST-BED FOR NEW MATERIALS, RAW materials and sustainable technologies in a setting closer to the production reality of the automotive market. The Fiat Novo Uno Ecology presents an innovative internal design feature resulting in a new aesthetic. The appreciation of the ecological aspect can be seen in dye-free fabric and paintfree parts that result in a unique combination between boldness and lightness of natural materials. The vehicle runs only on ethanol and has a start-stop system to shut off the engine at fast stops, solar cells placed in the roof to recharge batteries, seats upholstered with coir fi ber fabric, recycled PET bottle mats, and paint based water. R&D was used throughout the entire design process whenever it became necessary to seek alternative solutions to improve results and reduce environmental impacts. The methods and their integration into R&D of materials and technologies were innovative in the context of the company, since the priority was the implementation of ecological solutions to the concept car. The Novo Uno Ecology is part of a broader initiative undertaken by Fiat to develop R&D focused on improving the eco-effi ciency of its cars.

SAO PAULO’S SOCCER MUSEUM IS A MULTI-ARTFORM PROJECT combining architecture, curatorship, museography, art direction, multimedia, and visual design. The Museum is situated within Pacaembu Soccer Stadium and tells Brazil’s history through soccer, while contextualizing and identifying this sport as part of the spirit and essence of Brazilian culture. Conceived as a multi sensorial venue, each room of the museum arouses a variety of emotions and strong identification with soccer and Brazil’s history. The major curatorial challenge was to create a museum that would be both intelligent and exciting, moving away from the traditional concept of sports museums. Therefore, the Soccer Museum has no banners, trophies, pennants, soccer players’ shirts or shoes on display. One of the Soccer Museum’s main attractions is the Exaltação (Exaltation) Museum, a space where the 20 major soccer fan groups in Brazil are projected onto a screen. The Soccer Museum is a family entertainment venue which gives everyone something to identify with. MATERIALS: LED panel, Holopr acrylic plates, back projection screens, self-leveling resin polyurethane floor, steel and polycarbonate structures, aluminium and iron, electrostatic paint, vinyl printing, LCD screens, and glass plates. MUSEUM AREA: 6,900 sqm. PRICE: R$ 32 million•

TRANSPORTATION
DESIGN
Bruno Kimura Castanha, Hans Jorg Rey e Sérgio Raphael F. Affonso Embraer Sao Jose dos Campos – SP
CLIENT Embraer Sao Jose dos Campos – SP
TWO NEW EXECUTIVE AIRCRAFT MODELS – LEGACY 500 AND LEGACY 450 – manufactured by Embraer Brazilian Aviation Company, were developed according to the latest and finest design solutions and in compliance with aeronautical certification requirements, aimed at users’ maximum comfort and well-being. The aircraft interiors combine fashion, architecture and luxury goods trends. The bold choice and combination of materials seek market differentiation by incorporating innovative solutions into the aviation segment. The Legacy 500 can carry from eight to twelve passengers and two crew members, and fly 3,000 nautical miles. The Legacy 450 carries from seven to nine passengers, two crew members, and ranges 2,300 nautical miles. Both aircraft reach the maximum operating altitude of 45,000 feet and Mach 0.82.cruise speed. MATERIALS: Aircraft body made from metal and compound materials. Interior: Wide range of high quality aviation materials like leather, fabrics and veneers. PRODUCT DIMENSIONS: Legacy 500: Height: 6.74 m. Width: 20.25 m. Length: 20.52 m. Legacy 450: Height: 6.74 m. Width: 20.25 m. Length: 19.15m. PRICE: N/A•

THE FIRST TWO BRAZILIAN COMPANIES TO ENTER OIL EXPLORATION IN THE PRE-SALT, the rookie Barra Energia do Brasil and Queiroz Galvao, paid $ 350 million to Shell Brazil, a subsidiary of global giant Royal Dutch Shell, purchasing 20% share the oil company held in the BM-S-8 ultra-deepwater pre-salt Bacia de Santos. The CEO of the Barra Energia, João Carlos França de Luca, celebrated the fact that the company - formed mostly by former employees of Petrobras and Repsol - have started their activities in a block in the pre-salt. In the block, the consortium, operated by Petrobras, discovered the accumulation called Bem-te-Vi. Barra and Queiroz Galvão bought each, 10% stake that Shell had on the block, paying $ 175 million each. Petrobras, which is the operator, owns 66% of the consortium, and portuguese Galp, 14%. MAIN INVESTORS: U.S. investment fund First Reserve Corporation and Riverstone Holdings. INVESTMENT: R$ 1 billion•

China stepped up its investments in Brazil in a big way with fresh investment of about USD 9 billion, taking its overall foreign direct investment in that country to USD 12. 67 billion as the two countries warmed up under the BRICS alliance.

China will invest USD 4.5 billion in Brazil's technology sector this year shifting its investment in the Latin American country from agriculture and mining.

With this, the Chinese investment is expected to hit USD 9 billion this year, with half of it going into high-tech industries Alessandro Teixeira, deputy minister of Brazil's Ministry of Development, Industry and Foreign Trade, told state run China Daily.

The two countries were part of Brazil, Russia, India, China and South Africa, (BRICS) which held its third summit in Sanya in China recently. China has been Brazil's biggest trading partner since 2009, a position previously held by the United States. Cumulative foreign direct investment (FDI) from China to Brazil reached USD 12.67 by the end of 2009, according to Banco Bradesco SA, one of Brazil's biggest banks.

Agriculture and mining each received about 20% investment. Brazil has been urging Chinese companies to invest in non-raw material sectors to help balance its economy. Teixeira said that Brazil has banned farming businesses established solely through foreign investment.

The government in Brazil welcomes Chinese companies cooperating with Brazilian partners in producing agricultural products, such as soybean oil, he said. "That is the kind of partnership that China and Brazil are looking forward to," he said. China, Brazil regard each other as key partners in their global strategy.

Brazil accounts for 40 per cent of Latin America's economy. Teixeira predicted that this will rise to 50 per cent in the next 10 years. Trade between the two countries has increased dramatically during the last decade, surging 16-fold between 2001 to 2010.

"Seventy per cent of the trade between Brazil and China is basically commodities," Teixeira said. "But we are keen to improve commercial relations in medium and high-end technology. "China's investment in Brazil was less than USD 300 million in 2009, but skyrocketed to USD 17 billion in 2010, making China the largest foreign investor in Brazil.

"The trend is that China will invest more in the technology sector," Marcos Almeida, a partner at Ernst & Young Terco said.

COMMODITY company Cargill has opened a new innovation centre in Brazil, which includes laboratories for flavours, application development and sensory analysis.

The centre is based in Campinas, state of Sao Paulo, at a cost of BRL20 million (about USD12.6 million) and are intended to serve customers in the beverage, baking, confectionery, convenience foods and dairy categories.

Cargill Brazil
Av. Morumbi, 8234 – Brooklin
CEP: 04703-002
São Paulo – SP
PABX (11) 5099-3311

TRANSPORTATION
DESIGN Leonardo Queiroz, Manuel Ferreira, Peter Fassbender, Rafael Peixoto e Renata Tanure Fiat Automóveis Betim – MG
CLIENT Fiat Automóveis Betim – MG
FIRST EXHIBITED AT THE 2009 SÃO PAULO CAR SHOW, THE FIAT FCC II is a concept car combining style and functionality. The vehicle was developed wholly in Brazil in the record-breaking time of six months and its key feature is its electric motor that does not impact the environment and is free of greenhouse gas emissions. The FCC II runs on 93 ion lithium batteries that can be charged in any 220 volt socket. The use of natural fibers to produce its components and upholstery reinforces its slogan of comfort and efficiency in line with environment conservation. The vehicle boasts a stylish design, sportive lines and a recyclable body that enhance its identity. It can carry two passengers and reach a 120 km/h speed. The prototype design and technology embodies Fiat’s commitment to sustainable practices through a differentiated product capable of pleasing and surprising different kinds of consumers. MATERIALS: Tubular chassis, environment friendly materials like curauá fiber on the hood and nanopolymers on the pedals. PRODUCT DIMENSIONS: Height: 1,363 mm. Between axles: 2,170 mm. Width: 1,830 mm. Length: 3,317 mm. Approximate weight: 850 kg. PROTOTYPE COST: R$ 1 million•