Inovelab

ART
DESIGN Liana Brazil, Russ Rive, Marcelo Pontes | Rio de Janeiro – RJ
CLIENT Embratur, Fundacao Roberto Marinho, TIM, Nike, Globo, Natura, COB.

SUPERUBER WORKS AT THE CONVERGENCE OF ART, TECHNOLOGY, AND DESIGN. Combining a creative agency, technology lab, and an architecture studio SuperUber creates multimedia and interactive projects for culture, education, entertainment and advertising. With offices in Rio de Janeiro, São Paulo, and New York, SuperUber creates experiences throughout the world. SuperUber’s work ranges from individual installations to entire multimedia, interactive, and architectural projects for museums, exhibitions, events, stores, performances, and festivals. SuperUber’s main projects include: the installation “Kinetic Play” for Embratur, at Times Square (USA); the sculpture “OctoCloud” for The Creators Project, USA and Spain;  “Word’s Alley”, at the Portuguese Language Museum (Brazil); the video mapping set design for SporTV channel; the set design and multimedia project for Open Air festivals (Brazil); the projection for the launch of the Olympic Games logo Rio 2016; the architectural multimedia project for Nike concept-store (Brazil); and the game “Super Pong”, which participated in exhibitions in Germany, India, England, USA and Brazil. SuperUber participated in the Mines and Metal Museum, in the TIM UFMG Knowledge Center, and did the multimedia and interactive project for the Minas Gerais Memorial, which are part of the Praça da Liberdade Cultural Circuit, in Belo Horizonte, Brazil.

ART
DESIGN Nei Carames, Daniel Morena, Danilo Medeiros | Rio de Janeiro – RJ
CLIENT Fundacao Roberto Marinho, Fluminense Footbal Club, Africa


32BITS IS A COMPANY THAT OFFERS COMPLETE SOLUTIONS FOR DESIGN AND INTERACTIVE TECHNOLOGY for museums and exhibitions. Millions of people have interacted with her ​​creations in spaces such as the Museu da Lingua Portuguesa, Catavento, Museu das Minas e Metais, Museo del Caribe (Colômbia) as well as exhibitions and events like the Expo 2010 Shanghai, Bienal do Livro, Bossa na Oca, Tancredo Neves and Roberto Carlos 50 years. Their customers are producers, curators, designers, museums and companies who want to develop cutting-edge experiences for cultural facilities, events and brands. As the last decades have been marked by the rise of the design, the next decades will be marked by the rise of interactive projects and ubiquitous interfaces. In this new paradigm, the emotion will be the different interactions with products and spaces. Going beyond traditional audiovisual resources, projects that incorporate interactive experiences create emotional connections with real audiences. 32BITS builds facilities for this new reality, combining the experience of over 10 years in developing interfaces and interactive products with creativity and technical ability. What drives 32BITS is the challenge of turning ideas and concepts into exciting interactive experiences - telling stories, entertaining and educating.

ENVIRONMENTS
DESIGN Marcello Dantas Mag+ São Paulo – SP
CLIENT Banco Itaú São Paulo – SP

THE MAIN GOAL OF THIS EXHIBITION WAS TO PROVIDE AN OVERVIEW of the Bossa Nova era and its artists by using audiovisual and interactive media technologies. The exhibition was held at the Oca Pavilion in São Paulo’s Ibirapuera Park between July and September 2008, and attracted 120, 000 visitors. Each space within the exhibition had its own setting depicting a direct link with a given artist or moment in history. A holographic fi lm showed Bossa Nova singers and instrumentalists who had never performed together doing a rendition of The Girl from Ipanema. From a reclinable sofa with built-in loudspeakers one could watch a film projected on the dome, showing a bird’s eye view of Rio de Janeiro. The discography of the Bossa Nova movement was played in jukeboxes scattered around the exhibition, while visitors could check out LP covers and different versions of Bossa Nova hits. The atmosphere of the famous Copacabana Beach in Rio de Janeiro, the cradle of Bossa Nova, was conveyed to the Oca Pavilion through the Portuguese limestone pavement typical of Copabacana and the sand brought from the beach. An audio system provided visitors with quality sound on all fl oors where performances were being held•