Inovelab

VISUAL EFFECTS
TEAM  André Castelão, Bruno Netto, Márcio Fontes, Ricardo Nobrega, Roberto Maia and Igor Lementy | Rio de Janeiro – RJ
STUDIO Aevo Studio | Rio de Janeiro – RJ

SINCE 2007, AEVOSTUDIO CREATES AND PRODUCES CONTENT WITH VISUAL EFFECTS, animation and design, applying its creative skills in various media and platforms. AevoStudio produce 3D character animations, motion design and visual effects for corporate films, movies and television, presenting projects and ideas, creating interactive training applications, effects in 2 and 4k resolutions, entertainment, advertising and integrated media. Located in Ipanema, Rio de Janeiro postcard, AevoStudio combine the passion and excitement of their directors, animators, designers, artists and writers, with the knowledge of our customers, resulting in creative and compelling films for different audiences. In the movie "O Inventor de Sonhos" directed by Ricardo Nauenberg completed in 2009, AevoStudio used it's entire infrastructure and animators to assist the production of almoust 30 CG takes of a virtual Rio de Janeiro at 1808. AevoStudio worked in 3D animation, creating three-dimensional models and structure for the 3D rendering pipeline. INVESTMENT: aevostudio.com.br •

DESIGN STRATEGY

DESIGN Livia Germano, Carolina Sacco, Luana Alvares e Paulo Gontijo | Gad | São Paulo – SP

CLIENT Grupo Fleury http://www.fleury.com.br

THIS GROUNDBREAKING STRATEGY design was developed to focus on brand positioning and point of sale implementation for 94 service units of the first ever brazilian diagnostic medicine brand. it’s a sophisticated, optimistic design that offers the security and transparency typically required of a healthcare product. The outcome is a cozy space that provides uncomplicated care to healthcare system users

APP

MOVIE
DIRECTOR Luiz Bolognesi
PRODUCERS Fabiano Gullane | Caio Gullane | Luiz Bolognesi | Laís Bodanzky | Marcos Barreto | Debora Ivanov | Gabriel Lacerda | Rio de Janeiro – RJ
DISTRIBUTOR Europa Filmes


"RIO 2096, A STORY OF LOVE AND FURY" IS A BRAZILIAN ANIMATED FILM revolving around the love between an immortal hero and Janaína, the woman he has been in love with for 600 years. Luiz Bolognesi has set the story in four phases of Brazil’s history: colonization, slavery, military regime and the future, in 2096, in the midst of wars for water. Targeting both youngsters and adults alike with a graphic novel slant to it, the film stars the voice talents of Selton Mello and Camila Pitanga as the two main characters. The feature film also counts on the voice of Rodrigo Santoro as an Indian Chief and warrior. Award-winning screenplay writer, Luiz wrote the screenplays for Brainstorm (2001), Ballroom (2007), Birdwatchers (2009) and The Best Things in the World (2010). He also directed and wrote the script for the documentary series Lutas.doc (2011). RUNTIME: 98 min. BUDGET: R$ 4.5 Milions.

PERSONAL ACCESSORIES
DESIGN Alessandro Vassallo, Luz Romero e Juliana Callia – VRD Research | São Paulo – SP
CLIENT Papaiz

NODE TRANSCENDS THE TRADITIONAL PADLOCK CONCEPT AND EXPLORE new dynamics of use. A young, stylish and cosmopolitan padlock, node features a groundbreaking tight locking system that experiments with new possibilities. The product was designed to allow multipurpose uses. As its name suggests, the node Padlock forms a “knot” to hold the object tight through its flexible steel cable which is pulled into lock position. The node Padlock unleashes the imagination of users who can use it either to secure a backpack or on a packet of biscuits. The main goal of Papaiz, the node manufacturer, was to develop new business opportunities, while gaining competitive advantage in the padlock market through innovation. The company sought the collaboration of Vrd research to reposition its products on the market by balancing people’s desire for security and for privacy, while exploring the versatility and functionality of the Papaiz products.MATERIALS: Zamac zinc alloy, carbon steel and engineered plastic. product DIMENSIONS: 25 mm WEIGHT: 0.45 kg. PRICE: R$25.00•

JEWELRY
DESIGN Alessandra Schiper | Atelier Schiper | Rio de Janeiro – RJ
CLIENT Atelier Schiper

THIS FLEXIBLE LUXURY ITEM ADAPTS TO ANY FINGER REGARDLESS of the size of the hand. The extend ring is yet another exciting creation by Atelier schiper. Thanks to its versatility, the piece enhances the appeal beyond a typical ring without compromising basic features such as beauty and comfort. The groundbreaking design of the ring conceived by Alessandra schiper is the result of extensive research, the intensive use of new laser technologies, as well as simulations and tests that enabled the designer to reach the final shape. MATERIALS: white or yellow 18-carat gold with nine 0.1 point diamonds. PRODUCT DIMENSIONS: 13 cm closed – 22 cm open (at its maximum aperture). WEIGHT: 7.5 g. PRICE: R$3,960.00.

ART
DESIGN Liana Brazil, Russ Rive, Marcelo Pontes | Rio de Janeiro – RJ
CLIENT Embratur, Fundacao Roberto Marinho, TIM, Nike, Globo, Natura, COB.

SUPERUBER WORKS AT THE CONVERGENCE OF ART, TECHNOLOGY, AND DESIGN. Combining a creative agency, technology lab, and an architecture studio SuperUber creates multimedia and interactive projects for culture, education, entertainment and advertising. With offices in Rio de Janeiro, São Paulo, and New York, SuperUber creates experiences throughout the world. SuperUber’s work ranges from individual installations to entire multimedia, interactive, and architectural projects for museums, exhibitions, events, stores, performances, and festivals. SuperUber’s main projects include: the installation “Kinetic Play” for Embratur, at Times Square (USA); the sculpture “OctoCloud” for The Creators Project, USA and Spain;  “Word’s Alley”, at the Portuguese Language Museum (Brazil); the video mapping set design for SporTV channel; the set design and multimedia project for Open Air festivals (Brazil); the projection for the launch of the Olympic Games logo Rio 2016; the architectural multimedia project for Nike concept-store (Brazil); and the game “Super Pong”, which participated in exhibitions in Germany, India, England, USA and Brazil. SuperUber participated in the Mines and Metal Museum, in the TIM UFMG Knowledge Center, and did the multimedia and interactive project for the Minas Gerais Memorial, which are part of the Praça da Liberdade Cultural Circuit, in Belo Horizonte, Brazil.

OFFICE
DESIGN Beto Almeida, Gil Bottari, Rafael Cipolla, Lucas Machado, Leandro Strobel, Cristiane Inoue | Interbrand | São Paulo – SP
CLIENT Itaú Unibanco


A UNIQUE, CONSISTENT visual identity to create an inspiring universe and cultural atmosphere in line with itaú bank’s identity elements. it features a changeable logo which – like the movie theater itself – has a wide range of icons and endless possibilities. A predominant black color symbolizes the environment while the angular compositions represent the film projection•

ART
DESIGN Nei Carames, Daniel Morena, Danilo Medeiros | Rio de Janeiro – RJ
CLIENT Fundacao Roberto Marinho, Fluminense Footbal Club, Africa


32BITS IS A COMPANY THAT OFFERS COMPLETE SOLUTIONS FOR DESIGN AND INTERACTIVE TECHNOLOGY for museums and exhibitions. Millions of people have interacted with her ​​creations in spaces such as the Museu da Lingua Portuguesa, Catavento, Museu das Minas e Metais, Museo del Caribe (Colômbia) as well as exhibitions and events like the Expo 2010 Shanghai, Bienal do Livro, Bossa na Oca, Tancredo Neves and Roberto Carlos 50 years. Their customers are producers, curators, designers, museums and companies who want to develop cutting-edge experiences for cultural facilities, events and brands. As the last decades have been marked by the rise of the design, the next decades will be marked by the rise of interactive projects and ubiquitous interfaces. In this new paradigm, the emotion will be the different interactions with products and spaces. Going beyond traditional audiovisual resources, projects that incorporate interactive experiences create emotional connections with real audiences. 32BITS builds facilities for this new reality, combining the experience of over 10 years in developing interfaces and interactive products with creativity and technical ability. What drives 32BITS is the challenge of turning ideas and concepts into exciting interactive experiences - telling stories, entertaining and educating.

TV SERIES
DIRECTORS Claudio Torres | Selton Mello | Rio de Janeiro – RJ
PRODUCERS Claudio Torres | Guel Arraes | Conspiracao Filmes | Rede Globo | Rio de Janeiro – RJ
DISTRIBUTOR Globo Television | Rio de Janeiro – RJ

THE SERIES THE INVISIBLE WOMAN BY CLAUDIO TORRES AND GUEL ARRAES WAS ONE OF THE WINNERS OF the International Emmy Awards, held on 19/11/2012. Considered the Oscars of TV, the coproduction of Conspiração Filmes and Rede Globo, won in the Comedy category. It is the first time that an independent Brazilian producer wins award for playwriting at the International Emmy, the most important of the TV world. The team went to New York Conspiracy conferring ceremony of the 40th edition of the International Emmy Awards. Claudio Torres, director of the series, Luiz Noronha, CEO TV, Gil Ribeiro, Director General of the producer, Ricardo Rangel, Director of Operations and Cecilia Grosso, director of production of the series, were also present at the awards. The Invisible Woman has been winning at a major award categories - comedy - defeating prominent productions such as Absolutely Fabulous series, an icon of humor in British TV and the BBC Spy, both the UK and What if, Belgium. With 13 episodes aired in two seasons last year by Globo TV, the series follows the story of the couple Peter (Selton Mello) and Clarisse (Débora Falabella), working in the same company and live a complicated phase. To escape marital problems, Peter invents Amanda (Luana Piovani), a stunning lover who only he can see. Various talents participated in the project awarded, and Claudio Torres and Guel Arraes subscribed script Mauro Wilson, Leandro Assis and Jorge Furtado. Carolina Jabor directed five episodes of 13 and also signs as executive producer. Like Conspiração President, Pedro Buarque de Hollanda, who is also executive producer of the series. The actor Selton Mello, besides standing out as the protagonist, directed four episodes. "The Invisible Woman" is based on the eponymous film by Claudio Torres, released in theaters in 2009.

The city of Rio de Janeiro is home to universities for excellence in industry and research centers as CENPES Petrobras and Technology Park at UFRJ Ilha do Fundão, are reporting units of companies worldwide as Schlumberger, Halliburton and GE.

In order to leverage the researches and obtain favorable results in Brazil, GE announced an investment of $252 million in the Global Research Center in Ilha do Fundão (state of Rio de Janeiro). In addition, GE do Brasil launched on this Thursday (May 24) the Cornerstone of the project, scheduled for completion in the second half of 2013. The total investment will be completed within five years, after the Global Research Center has entered into full operation. The new center will generate 200 jobs initially, with total capacity for 400 researchers.

Thus, until the new space is ready, GE will continue to work in the Technological Park of UFRJ, where it has been since September last year, and has over 50 professionals working in three areas of research: Biofuels, Intelligent Systems and Integration Systems. "Thanks to this pioneering model for Brazil, our Global Research Center will have then more than one Center of Excellence. It will be focused on developing innovations to Subsea, which will meet the particularities related to the pre-salt and other opportunities," said Ken Herd, leader of the GE's Global Research Center in Brazil.

The Global Research Center has works in progress in the three Centers of Excellence already established. On Biofuels, we can highlight the researches on vinasse and bagasse, biofuels for aviation and natural gas-powered locomotives. The Center of Excellence in Intelligent Systems works in advanced automation, diagnostics for electric power, oil and gas industry, aviation and land transport. Works with optimization for transport, optimization of mine-port route and logistics efficiency are the priorities in Systems Integration.

Bio-warfare against destructive larva, but instead of using pesticides they spray the fields of crops with wasps. Like an invading army, they devoured the larva... What a brilliant idea. "Killer wasps! Fear not--this isn’t the movies. These predatory insects are the good guys, programmed to target only their natural enemy (which is not your scrawny behind). Bug Agentes Biológicos mass-produces wasps to combat larvae and stinkbugs that threaten sugarcane and soybean plants, two of Brazil’s largest cash crops. This past year, Bug perfected a way to spray its wasps onto soy fields, just as pesticides are spread via airplane. "We can liberate the insects in the right dose, at the right speed, and with the right protection so they can be effective," says Francisco Jardim, a Brazilian VC who has invested in Bug and sits on its board. Wasps, for example, need to be protected until their wings grow big enough for flight, or else ants present a threat. (Isn’t nature grand?)"

BUG AGENTES BIOLOGICOS
Rod. Piracicaba/Charqueada, km 176 + 100m
Piracicaba - SP - CEP: 13411-097
Fone: (+55) 19 3435 - 7435/ 3425.2002
bug@bugagentesbiologicos.com.br

A project named Diesel de Cana - rumo a 2016 (Cane Diesel - heading for 2016), which uses sustainable technology developed by the company Amyris Brasil, was launched in Rio during the 1st Seminar on Sustainable Technologies in Transport. The initiative is a result of a partnership between the Rio de Janeiro state government, the Rio deJaneiro city hall and the Federation of Passenger Transport Companies of the State of Rio de Janeiro (Fetranspor).

In the coming 12 months, the project will test the addition of 30% of diesel made from sugarcane to fossil diesel on a bus in Rio de Janeiro. The test results will be presented during Rio+20, the United Nations Conference on Sustainable Development, due to be held in Rio in June 2012. The product was developed by company Amyris Brasil.